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YOUR LOGO
WORDMARK
This is the text associated with your logo. Sometimes it's suitable to use only the wordmark in your marketing material.
COMBINED LOGOTYPE
This is your logo as a whole - text and logo.
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OPTIONAL MOTIF
This is one element of your logo which although not the main focus, can be used as a motif to add diversity when needed.
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LOGOTYPE LAYOUT VARIATIONS
There's different ways to arrange your logo. Some arrangements are more suitable for smaller sizes, such as profile pictures and your website header when browsing on an iPhone.
We recommend certain arrangements to ensure your logotype is legible across all marketing platforms. We wouldn't want your clients to be unable to read your brand name!
Use this for your Instagram, LinkedIn and Facebook profile photos (in any colour)
Use this in your website header so it's not too tall on mobile devices and ruins the user experience (any colour)
Use this in your website footer when you've used your main logo elsewhere (any colour)
Use this for marketing material where you don't have much vertical space (any colour)
Use this for accenting social media posts with your brand (any colour)
DO-NOT'S
The quality of my work is reflected in how you use it. Modifying or changing the design assets I provide you will harm your own brand consistency as you grow, and my reputation.
Do not warp or skew your logo so it is out of proportion
Do not change major elements of your logo to the point where it is unrecognisable
Do not add/remove colours to the point where it appears no consideration for colour has been given to you
Do not use low-contrast or visually jarring colour combinations that make your logo difficult for those with eyesight disabilities